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Mixing English in Persian Print Advertising Discourse

This article intended to illustrate a profile of the impact of English in magazine print advertising in Iran, examining the quantitative results obtained from discourse analysis. Three issues of Khanevadeh Sabz and two issues of Zendegi Ideal, female-oriented and best-seller magazines published in 2011, were collected and a total of 261 advertisements was analyzed qualitatively. Results showed ...

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ژورنال

عنوان ژورنال: CJEM

سال: 2018

ISSN: 1481-8035,1481-8043

DOI: 10.1017/cem.2018.428